I set up Acorn Films in 1994, after working in advertising for ten years.  Working on commercials is the best training ground for making business films.  It taught me that every second counts. 

I have also worked in broadcasting for the BBC as well as the Japanese television channel Telebi Asahi.  The difference between commercials and broadcast is not just the budget, but rather the need to carry a story over a longer period of time.  Sixty seconds is too short for broadcasting. I realised that I had to bring the discipline of making commercials to the art of making programs.  

There are always budget and scheduling issues, but from the first meeting I focus on the story -- because only after we understand the message, can we know how to tell the story.